The Campaign NetworkPassionate, committed, and serious about the art of political communication
Our Direct Mail Philosophy   ::  Strategic Approach
Our Direct Mail Philosophy
Politics is a team sport Successful campaigns are team efforts. At The Campaign Network, you work with seasoned professionals who understand team dynamics. Our principals have more than 75 years of combined experience working in hundreds of campaigns in dozens of states. We have solid working relationships with some of the finest pollsters, media, fundraising, and field consultants in the political world. We use our knowledge and experience to help you build the winning team for your campaign.
Every campaign needs a plan In political campaigns, if it's not written, it's not real. At The Campaign Network, we provide a written mail plan that includes the target audience, message, concept, budget, and drop schedule for each piece of mail. In addition, we create an overview of the entire campaign and describe how the mail program fits into the overall communications strategy. This plan minimizes last-minute surprises and provides an agreed-upon plan that serves as a road map to victory.
Service makes a difference In politics today, there are plenty of large firms with big name consultants who serve purely as "rainmakers," pulling in the business but not participating in the concept, message development or design. At The Campaign Network, you won't be shuffled off to some assistant. Instead, you work directly with the principals. We build working relationships with members of your campaign and, if needed, offer advice on building your team and developing your overall strategy. In the months leading up to the election, we are available from early in the morning until late at night. In short, we provide the best service available in politics today.
High Impact Direct Mail is NOT Subjective Anyone can design a glossy brochure. At The Campaign Network, we know that high impact direct mail is more than just a pretty picture - it is a specialized form of communication and an integrated part of an overall campaign strategy. Our direct mail stands out in the mailbox, separating itself from the clutter. We use our years of political experience, our expertise in message development, and our cutting-edge design to make sure that your campaign delivers the right message to the right voters at the right time.

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