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Presidential mail allows you to communicate to a specific subset of voters while coordinating with a defined message umbrella that dovetails with other media. We work with national pollsters and media consultants to present a unified approach to a narrowcast market.
CASE STUDY Kerry-Edwards 04
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Because of the high cost of the New England media market and the manageable number of targeted voter households, persuasion mail was the dominant message delivery mechanism of the presidential campaign in New Hampshire in 2004.

Mail Sample Using good survey research and focus groups, The Campaign Network was able to design mail that effectively delivered Kerry's message to swing voters, making New Hampshire the only state to move from red to blue.

 


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