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  CONGRESSIONAL
Direct mail is a key component of all Congressional campaigns. It's used to both target specific groups of voters as well as support and reinforce broadcast media such as television and radio. Mail becomes particularly important in expensive or fractured broadcast media markets. Like Presidential mail, we work with each campaign's pollster to present an effective and cohesive message to targeted voters.
CASE STUDY Steve Kagen, Wisconsin 1st CD
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The open House seat in Wisconsin’s 8th CD was considered safe Republican. Bush defeated Kerry there by ten points. The race pitted first-time candidate Steve Kagen against powerful WI House Speaker John Gard. Before the primary had ended, the Gard campaign had begun viciously attacking Kagen. Kagen had to stop his slide and regain the momentum by redefining voters’ perception of Gard.

Mail Sample The Campaign Network helped define Gard as an ethically challenged career politician beholden to Washington lobbyists, and willing to deceive his constituents to advance his political ambitions. In one of the year’s big upsets, first-time candidate Kagen defeated the better financed Gard 51%–49%. His election was critical to the Democrats regaining control of the U.S. House of Representatives.

 


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